Online Advertising
Ads should bring you customers. Not just a bigger bill.
Maybe you tried ads, spent the money, and had little to show for it. Maybe your business is already getting calls and you are ready for more. Either way, you want to know where the money goes and whether it is bringing in the right people.
Put your budget behind a business people are ready to choose.
We start with your market, the work you want more of, and what your website and reviews look like today. Then we put together a custom proposal for managed Google and Meta campaigns, rather than selling you a fixed ad package that may not fit.
Ads come after the foundation and reputation work. Paying to send someone to a weak website or a business with little customer trust is not where we want you spending your money. Once those pieces are in place, ads can help more of the right people find you.
Our team works directly with you and handles the campaigns and reporting so you can see what the spend is doing without having to learn an ad account yourself.
Campaign results
Sample monthCustomer inquiries
20
Calls + quote requestsAd spend
$500
Ad cost per inquiry
$25
Excludes management
Inquiries throughout the month
New quote request received
“Found your ad. Are you available next week?”
At $500 ad spend, management is $125 (25%). Total: $625/month, before your core plan. Available after Trust-level work is in place.
What's included
A proposal built around your business
A plan based on your local market, your goals, and the services you want to promote. We agree on the approach before campaigns are launched.
Managed Google and Meta campaigns
Our team sets up and manages the campaigns agreed in your proposal. You do not have to run the ad accounts yourself.
Strategy, creative, and targeting
We handle the campaign approach, ad creative, and targeting around the customers you want to reach.
Reporting and results tracking
See where your budget goes and how the campaigns perform. Reporting helps us assess what is working rather than treating clicks as the whole story.
Straight answers
Questions you might have
Which plan includes this?
Online advertising is a separate service available after the Trust-level foundation and reputation work are in place. It is not included in your core package. Your proposal depends on your market and goals.
- When you can add it
- Once the Trust-level website and reputation work are in place. We check readiness before recommending paid campaigns.
- Advertising budget
- Minimum $500/mo in ad spend. This is the campaign budget, separate from management and your core plan.
- Management fee
- 25% of ad spend. At a $500 monthly ad budget, management is $125/mo, for a combined advertising and management cost of $625/mo before your core plan.
There is no fixed promise of leads or sales. Your market, budget, and offer all affect results. Contact us for a proposal that fits your business.